12th Annual San Francisco
New Living Expo April 26th-28th 2013!
of a new-age, alternative-lifestyle, natural-products
"Expo," can be traced back to the early
1970s and the days of the Whole Earth Catalog,
a widely popular alternative mail order catalog.
The Whole Earth Company began the first Whole
Earth Expo. By 1975, Whole Earth Expo was an established
tradition in the counter culture of the time.
Other shows arose concurrently,
with the Whole Earth Expo’s success. In
1982, Alan Goldman began producing shows for the
National Health Federation in New York. At the
same time, Joseph Cotler had founded the Whole
Life Times and worked with Alan to produce an
Expo in New York for the Whole Life Times - the
first Whole Life Expo.
By 1983, Joseph and Alan were
doing shows in New York, Los Angeles and San Francisco.
In 1986, Joseph sold the Los Angeles market rights
to Paul Andrews. He sold the San Francisco market
rights to Ken Kaufman in 1986. Both Ken and Paul
proceeded to expand Whole Life Expos into cities
across the country, bringing Expo’s new-age
ideas to a wider public and helping to establish
a nationwide community focused on integrative
health and cutting edge ideas.
In 1998, Justin Hilton purchased
Whole Life Expo’s nationwide rights from
Ken Kaufman. These Expos continued under Justin,
and at the end of 1999, he sold the entire company
to Ayman Sawaf.
Ayman continued to expand the
Expo, producing events around the country with
a growing number of staff. He began to shift his
shows to more of a mainstream, commercial event.
After September 11th 2001, Ayman chose to shutdown
the Whole Life Expo. Some of the expo staff went
on to produce what is now know as Green Fest.
By January 2002, a non-compete
agreement between Ken Kaufman and Whole Life had
expired. This afforded Ken the opportunity to
return to his passion - producing Expos. Ken along
with a small, committed staff, brought back its
original mix of cutting-edge exhibitors and world-class
speakers to create the next Expo. That first year
back, Ken had less than four months to put the
show together. It took place in April 2002 in
San Francisco. Each year, Ken and his tight-knit
team went on to produce the New Living Expo. It
is now an annual event every April in San Francisco,
and is the only event that he does.
Today, having produced successful
Expos since his return years ago, Ken and his
committed organization once again are creating
a whole new standard in the world of Expos. This
year, The New Living Expo brings to you ALL workshops,
lectures, panels, and exhibits, for one low general
admission price of $ 15 for 1 day, $20 for 2 days,
or $25 for three days.
In addition to producing the
Expo, Ken is increasingly sought after as a consultant
for those who are interested in producing events.
Today he lives with his wife Corinna, and he is
a dedicated parent to his two teenage daughters.
Come be part of our event-making
history. Come celebrate and explore with us at
the 2013 New Living Expo on April 26th, April
27th and 28th at the Concourse Exhibition Center
8th and Brannan, S.F.