Advertise in the 2012 Program Guide for
the April 27-29 New Living Expo

INCREASE YOUR EXPOSURE

Advertising in the 4 color 64 page San Francisco New Living Expo Program Guide provides a unique opportunity to reach thousands of interested consumers before, during and after the Expo.

With over 60,000 direct-mailed and 90,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.

Each of the expected 15,000+ attendees at the San Francisco New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.

The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.

Payment must be received with artwork, by February 10th, 2012.

Advertising and Promotion Distribution Sites
	Natural Foods Stores	Community Centers
	Libraries	Medical/Chiropractic Offices
	Health Food Stores	Bookstores
	Health Clubs	Spas
	Fitness Centers	Coffee Houses
	Special Events	Music Stores
	Cafes	Universities
Promotional Print Campaign
	Posters 2,500
	Program Guides Printed 150,000
	Program Guides Mailed 60,000
Media
	Extensive print advertising in regional and local publications
	Comprehensive Radio and TV exposure prior to the Expo
	Year-round Website promoting all Expo activities
	Advance promotions featuring TV/Radio interviews and on-site coverage

Ad Sizes and Rates
	Page Size Width x Height Price
	Full Page 7.25" x 9.75"	$2295
	1/2 Page Vert 3.5" x 9.75"	$1495
	1/2 page Horiz 7.25" x 4.75"	$1495
	1/3 Page Vert 2.25" x 9.75"	$1195
	1/3 Square 4.75" x 4.75"	$1195
	1/4 Page Vert 3.5" x 4.75"	$950
	1/6 Page Vert 2.25" x 4.75"	$695
	1/6 Page Horz 4.75" x 2.25"	$695
	Priority Locations / Color
	Four Color Back Page	$3995
	Four Color Inside Covers
	Front / Back	$3495
Mechanical Requirements:
	Digital: (Requested Submission Method)
	Platform: Macintosh or PC
	Programs: Illustrator 8.0, PhotoShop 6.0
	Acrobat PDF, Created with Print settings
	Drive format: CDR, CDRW
	Make sure all color images are saved as CYMK
	Include all fonts and images, TIFF's, EPS's, JPG's, PNG's
	Minimum Resolution: 300 DPI
	Pleasae send large files through YouSendIt.com. You can get a free account there that will handle any size file you need to send without zipping. WinZip is fine for smaller files (under 5mb).
	Camera ready four color
	Film negatives: right reading/emulsion down. Include press match iris print for color checking.
	Halftone screen for color: 133 lines per inch.
	Send Original Digital Files!
	Technical questions? Call (415) 382-8300 All deadlines are Feb. 10th, 2011