PROGRAM GUIDE ADVERTISING
INCREASE YOUR EXPOSURE
Program Guide for the 2004 Expo is closed - check back
for information on advertising in the 2005 Expo Program
in the San Francisco New Living Expo Program Guide provides
a unique opportunity to reach thousands of interested
consumers before, during and after the Expo.
over 50,000 direct-mailed and 100,000 copies hand distributed
throughout the Bay Area, your ad will be producing results
a full month before the Expo. Attendees preparing for
the event will become familiar with your products or services,
and even those who do not attend will have seen your ad
in the Expo Program Guide as well.
of the expected 20,000 attendees at the San Francisco
New Living Expo utilizes the Program Guide during the
Expo. Your ad will focus attention on your exhibit and/or
presentation and will highlight your participation at
the New Living Expo.
Program Guide is often saved by the attendees as a valuable
reference after the Expo. Your advertisement continues
to work for you well after the event when you maximize
your potential with an ad in the Expo Program Guide.
must be received with artwork.
Advertising and promotion distribution sites
Promotional print campaign
Guides Printed 150,000
Guides Mailed 50,000
print advertising in regional and local publications
Radio and TV exposure prior to the Expo
Website promoting all Expo activities
promotions featuring TV/Radio interviews and on-site
Ad Sizes and Rates
Locations / Color
Color Back Page
Color Inside Covers
Front / Back
Digital: (Requested Submission Method)
QuarkXPress 4.0, Illustrator 8.0, PhotoShop 6.0
PDF, Created with Print settings
Drive format: lomega Zip 100, CDR, CDRW
Make sure all color images are saved as CYMK
Include all fonts and images, TIFFs, EPSs, JPGs
Resolution: 300 DPI
a laser print or fax a hard copy for proofing
and Stuffed files OK for email
ready black + white:
negatives: right reading/emulsion down. Include positive
output for positioning
screen: 85 lines per inch
changing of type, scanning or positioning of photos
will incur extra charges.
Camera ready four color
negatives: right reading/emulsion down. Include press
match oriris print for color checking.
screen for color: 133 lines per inch.
copy ads will require scanning at an additional cost of
Send original digital files instead!
Technical questions? Call (415) 382-8300