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2004
PROGRAM GUIDE ADVERTISING
INCREASE YOUR EXPOSURE
(The
Program Guide for the 2004 Expo is closed - check back
for information on advertising in the 2005 Expo Program
Guide)
Advertising
in the San Francisco New Living Expo Program Guide provides
a unique opportunity to reach thousands of interested
consumers before, during and after the Expo.
With
over 50,000 direct-mailed and 100,000 copies hand distributed
throughout the Bay Area, your ad will be producing results
a full month before the Expo. Attendees preparing for
the event will become familiar with your products or services,
and even those who do not attend will have seen your ad
in the Expo Program Guide as well.
Each
of the expected 20,000 attendees at the San Francisco
New Living Expo utilizes the Program Guide during the
Expo. Your ad will focus attention on your exhibit and/or
presentation and will highlight your participation at
the New Living Expo.
The
Program Guide is often saved by the attendees as a valuable
reference after the Expo. Your advertisement continues
to work for you well after the event when you maximize
your potential with an ad in the Expo Program Guide.
Payment
must be received with artwork.
Advertising and promotion distribution sites
- Natural
Foods Stores
- Libraries
- Health
Food Stores
- Health
Clubs
- Fitness
Centers
- Special
Events
- Cafes
- Community
Centers
- Medical/Chiropractic
Offices
- Bookstores
- Spas
- Coffee
Houses
- Music
Stores
- Universities
Promotional print campaign
- Posters
2,500
- Program
Guides Printed 150,000
- Program
Guides Mailed 50,000
Media
- Extensive
print advertising in regional and local publications
- Comprehensive
Radio and TV exposure prior to the Expo
- Year-round
Website promoting all Expo activities
- Advance
promotions featuring TV/Radio interviews and on-site
coverage
Ad Sizes and Rates
| Page
Size |
Width
x Height |
Price |
| Full
Page |
7.25"
x 9.75" |
$1695 |
| 1/2
Page Vert |
3.5"
x 9.75" |
$995 |
| 1/2
page Horiz |
7.25"
x 4.75" |
$995 |
| 1/3
Page Vert |
2.25"
x 9.75" |
$750 |
| 1/3
Square |
4.75"
x 4.75" |
$750 |
| 1/4
Page Vert |
3.5"
x 4.75" |
$600 |
| 1/6
Page Vert |
2.25"
x 4.75" |
$425 |
| 1/6
Page Horz |
4.75"
x 2.75" |
$425 |
| |
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| Priority
Locations / Color |
|
|
| Four
Color Back Page |
|
$2995 |
Four
Color Inside Covers
Front / Back |
|
$2495 |
Mechanical Requirements
Digital: (Requested Submission Method)
- Platform:
Macintosh
- Programs:
QuarkXPress 4.0, Illustrator 8.0, PhotoShop 6.0
- Acrobat
PDF, Created with Print settings
-
Drive format: lomega Zip 100, CDR, CDRW
-
Make sure all color images are saved as CYMK
-
Include all fonts and images, TIFFs, EPSs, JPGs
- Minimum
Resolution: 300 DPI
- Enclose
a laser print or fax a hard copy for proofing
- PDFs
and Stuffed files OK for email
Camera
ready black + white:
- Film
negatives: right reading/emulsion down. Include positive
output for positioning
- Halftone
screen: 85 lines per inch
- Any
changing of type, scanning or positioning of photos
will incur extra charges.
Camera ready four color
- Film
negatives: right reading/emulsion down. Include press
match oriris print for color checking.
- Halftone
screen for color: 133 lines per inch.
Hard
copy ads will require scanning at an additional cost of
$15.00.
Send original digital files instead!
Technical questions? Call (415) 382-8300
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