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PROGRAM
GUIDE ADVERTISING
INCREASE
YOUR EXPOSURE
Advertising
in the San Francisco New Living Expo Program Guide provides a unique
opportunity to reach thousands of interested consumers before, during
and after the Expo.
With over 50,000
direct-mailed and 100,000 copies hand distributed throughout the
Bay Area, your ad will be producing results a full month before
the Expo. Attendees preparing for the event will become familiar
with your products or services, and even those who do not attend
will have seen your ad in the Expo Program Guide as well.
Each of the
expected 20,000 attendees at the San Francisco New Living Expo utilizes
the Program Guide during the Expo. Your ad will focus attention
on your exhibit and/or presentation and will highlight your participation
at the New Living Expo.
The Program
Guide is often saved by the attendees as a valuable reference after
the Expo. Your advertisement continues to work for you well after
the event when you maximize your potential with an ad in the Expo
Program Guide.
Payment must
be received with artwork by February 1, 2003.
Advertising and Promotion
- Distribution
sites
- Natural
Foods Stores š Libraries - Health Food Stores š Health Clubs š
Fitness Centers š Special Events š Cafes š Community Centers š
Medical/Chiropractic Offices š Bookstores š Spas š Coffee Houses
š Music Stores š Universities
- promotional
print campaign
- Posters
2,500
- Program
Guides Printed 150,000
- Program
Gudies Mailed 50,000
Media
- Extensive
print advertising in regional and local publications
- Comprehensive
Radio and TV exposure prior to the Expo
- Year-round
Website promoting all Expo activites
- Advance
propmotions featuring TV/Radio interviews and on-site coverage
Demographics
- Medial Age:
37
- Managerial/Professional
- College
Educationed
- Median Yearly
Income:$52,000
- Spends
over $165 on Exhibits
- 86% buy
Health Foods
- 83% buy
Supplements
- 78% use
Natural Products
- 56% attend
Seminars
- 45% belong
to Health Clubs
Mechanical requirements
Analog:
- Camera
ready black + white
- Paper
positives: Velox paper or Hammermill Laser Plus
or similar laser bond that can be waxed.
- Film negatives:
right reading/emulsion down. Include positive output for positioning
in book
- Include
positive output for positioning in book
- Halftone
screen for B + White: 85 lines per inch
- Any changing
of type, scanning or positioning of photos will incur extra
charges.
- Camera
ready four color Film negatives: right reading/emulsion down.
Include press match oriris print for color checking.
- Halftone
screen for color: 133 lines per inch.
Digital
- Platforms:
Macintosh ONLY
- Programs:
PageMaker 6.5, QuarkXPress 4.0
- Drive
format: lomega Zip 100
- Make
sure all color images are saved as CYMK.
- Please
include all fonts, TIFFs, EPSs, PICTs, etc. required for output.
Enclose a laser print for proofing. If you use PageMaker 6.5
please use the "Save for Service Provider" utility
to prepare the media. If you use QuarkXpress, please use the
"Collect for Output" utility to prepare the media.
Technical
questions? Call (415) 382-8300
Ad Sizes
and Rates
| Page
Size |
Width
x Height |
Price |
| Four Color
Inside covers |
7.25"
x 9.75" |
$2495 |
| Full Page |
7.25"
x 9.75" |
$1695 |
| 1/2 Page
Vert |
3.5"
x 9.75" |
$995 |
| 1/2 page
Horiz |
7.25"
x 4.75" |
$995 |
| 1/3 Page
Vert |
2"
x 9.75" |
$750 |
| Square |
4.75"
x 4.75" |
$750 |
| 1/4 Page
Vert |
3.5"
x 4.75" |
$600 |
| 1/6 Page
Vert |
2.25"
x 4.75" |
$425 |
| 1/6 Page
Horz |
4.75"
x 2.25" |
$425 |
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